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Scottish Rugby

Sports4Cast work with Scottish Rugby using predictive analysis to inform long term strategy around the 2027 Rugby World Cup cycle.

Our work with Scottish Rugby involves using the predictions and analysis that underpins Rugby4Cast to guide and inform long term strategy and planning around the 2027 World Cup cycle.

Given the difficulties Scotland have had at recent World Cups, making sure the side is well placed in between cycles, and putting simple monitoring processes in place for the long term, maximises the national sides chances of success in the long run.

This not only has impact for fans and national pride, but also major financial implications for the SRU as prize money and sponsorship are contingent on the finishing positions in major tournaments.

Using this predictive modelling the ‘expected’ value of certain outcomes can be factored into decisions and be a powerful determinant in assessing the risk and reward in certain situations.

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