ABOUT
OUR Mission
We are a data-driven business that provides sports information for fans, companies and sporting bodies alike; generating content to enhance performance or drive engagement. We aim to give greater insight into events and matches, either through our own hosted platforms or directly to companies and broadcasters, but always with the same principal aim – telling the stories behind the data.
Our focus is never just on the data itself, but on the story it tells, relating this to the audience at every stage, answering the ‘So what? Why should I care?’
OUR Algorithm
Our Services
We work with clubs, teams, event organisers and more to bring their data to life. Clients to date have included Sunderland Football Club, Super League Triathlon, Phoenix, World Rugby, World 12s and more.
Engagement Services
Too often, data analytics are confusing and overwhelming for viewers. We use your data to engage with your audience.
Performance Services
From season-long predictions to in-game analysis, we use your data to enhance performance and maximise results.
OUR Team


Graeme, CEO, Co-Founder
graeme@sports4cast.comGraeme built the original Rugby4Cast 1.0 back in 2017 and now leads all elements of business development.


Sam, CDO
sam@sports4cast.com
Responsible for the all-powerful Sports4Cast Algorithm, Sam's time is mainly spent rejecting the team's requests for CSV outputs.


Alex, CTO, Co-Founder
alex@sports4cast.comAlex manages all web platforms and largely spends his time telling others to clear their cache before pointing things out.


Tom, Head of Football
tom@sports4cast.comTom heads up our football product development, conducting season and match analysis while guiding teams to promotion since 2022.


Chris, Product Development
chris@sports4cast.comThe newest member of the team, Chris provides back-end technical support as well as leading innovation on new products.


The Algorithm
hello@sports4cast.comPossibly the first instance in the world of true humanoid AI, the Algorithm underpins all that we do.
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