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About

Learn more about our company, the latest news and innovations and contact us.

We are a data-driven business that provides sports information for fans, companies and sporting bodies alike; generating content to enhance performance or drive engagement.

We aim to give greater insight into events and matches, either through our own hosted platforms or directly to companies and broadcasters, but always with the same principal aim – telling the stories behind the data.

Our focus is never just on the data itself, but on the story it tells, relating this to the audience at every stage, answering the question: ‘So what? Why should I care?’

DATABASE DEVELOPMENT

Each sport, league or club has its own stories to tell. We develop data sets that do just that.

COMPUTER MODELLING

Our computer models analyse upcoming matches globally, generating a range of outputs.

DIGITAL DELIVERY

We deliver content and graphics for social media, write blogs and prepare commentary packs.

SIMPLIFIED ANALYTICS

We distil the information down to its simplest form, answering the question: “So what, why should I care?”

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