DRIVING ENGAGEMENT
Sports4Cast engaged with Supertri back in 2019. Supertri are a company that has pioneered a new and innovative format of triathlon that challenges the existing format of racing. From the beginning the key idea was using their race data to drive engagement with their audience before, during and after their races. Initially this took the form of pre race briefings for social media and commentary to share, live ‘in race analysis’ for commentary, and post race debriefs.
BESPOKE SOFTWARE
Sports4Cast collate and store all of the historical race data, as well running as a bespoke rankings system unique to triathlon, allowing athletes to be compared across events and disciplines and comparisons to be made between athletes who may never have raced, as well as evaluating new and upcoming athletes for inclusion into their race series.
This also allows predictions to be run for individual races, as well as simulations of the series events to give indications of who the favourites are, why, and how the races might unfold in order to discuss potential outcomes in pre race media postings.
CONTINUING DEVELOPMENT
Over the years as Supertri has developed, Sports4Cast has continued to evolve their offering, from building and running results software that is used to power their Arena Games and Championship Series, and building the Supertri Stats Hub.
“Graeme and Sports4Cast provide an invaluable service throughout the race weekends – from planning and scheduling races and timings, to providing live data insights to commentary and other teams on the ground, and post race analysis after.
The live race insights delivery in particular allows us to bring the excitement of the race to life, and take that to our fans watching around the world.“
Michael D’Hulst – CEO – Supertri
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