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All Things Rugby

All Things Rugby use our experiences with data and fan engagement to streamline their data collection and analysis, and enhance their website and social media offering.

Data is everywhere. But it is just lots of numbers that have limited value until it’s turned into information. Once you have clean, normalised, comparable information, you can run insights – that’s when this data becomes truly valuable

All Things Rugby use our extensive experience with Rugby4Cast to do just that – turn the huge quantities of data generated in a rugby match into engaging content for fans and viewers.

Generating relevant content for the entire rugby calendar across the world is a daunting task. But working with the social media and content teams we worked out what was required on a week by week basis.

A simple, low cost solution was then put in place to allow the team to utilise their data to generate content for a range of leagues and matches, boosting engagement across social media platforms.

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