The Sports4Cast data platforms are almost entirely automated – completed matches are sourced from a variety of sources on the web, databases updated, rankings calculated and predictions for upcoming matches and tournaments generated. These are then displayed on our platforms and social channels for fans and interested parties to engage with.
Social media accounts for the individual sports are also run (see Rugby4Cast, Tennis4Cast and Football4Cast) where predictions and other interesting content are published to timelines. These are largely automated, but still gain wide traction and generate lots of interest and conversation across the world. Finally, a mail subscription service for these sports is also run, where users can sign up to receive the predictions and results in their chosen sport and events directly to their mailbox.
Sports4Cast platforms boast tens of thousands of active users a week, and thousands have subscribed to our mailing lists as well as follow us on social media. These platforms serve as a good example of our capabilities in handling data and generating engaging content, as well as our ability to create largely automated, insightful content for sports fans across the world.
We also (shortly!) will power SmartStakes, a gambling-orientated platform that provides fans with data and strategies ahead of upcoming events and matches. This allows punters to be better informed about upcoming matches, through form guides for athletes or teams, predictions and squad strengths, as well as advice on the range of odds available across the bookmakers, along with some simple calculations and indications of value in the market.