Check out both our betting analysis tools below and decide which one is for you 👇
VALUE ANALYSIS 🤩
We crunch the numbers so you don’t have to!
Our Value Analysis filters through thousands of global matches to spot genuine betting edges. 🔥
With our Value Threshold system, you’ll see what odds you should be getting – and instantly know if today’s prices are green ✅ (good value), yellow ⚠️ (fair) or red ❌ (no value).
Value allows you to filter through the thousands of matches globally to find the best opportunities.
Want to know more? Sensible. Learn about value betting and how we use the Algorithm to spot opportunities around the world! 🌍
Fancy learning on the go? I like your style! You get 1 month free to start – you can sign up right now and check it all out immediately. 🔥
PREMIUM ANALYSIS 🤑
Stop guessing. Start winning smarter. 🏆
Our Premium Betting Service takes things a step further – combining deep league data with the Kelly Criterion to tell you exactly what to bet on, where and crucially, how much. See optimal bet sizes, bet grading and market movements for every match.
Every match, every edge, every opportunity optimised ⚖️.
Premium gives you all the information you need to maximise your profit and minimise risk.
Want to know more? Sensible. Dive deeper in the maths of the Kelly criterion and how we use it to underpin our flagship analysis. 🤓
Fancy learning on the go? I like your style! You get 1 month free to start – you can sign up right now and check it all out immediately. 🏆
We currently offer both tiers across Football, Rugby, and Baseball, or as an All-in-One package and you get a month trial to check them out. Here’s the pricing breakdown:
“The website is so full of information, and saves so much time in looking where to bet each weekend“
This analysis sifts through 000s of matches in sports, leagues and countries around the world to find value.
It tells you what odds you should be looking for on each match – using our unique ‘Value Threshold’ concept. It then gives an assessment of whether the odds available are good value or not using a simple colour coding system – green ✅ yellow ⚠️ or red ❌.
This service is not about guaranteeing success but empowering you to make smarter, more informed betting decisions. By analysing countless matches worldwide to identify value, it directs your focus to the most promising opportunities, saving you time and effort.
Think of it as your expert assistant, giving you a head start by highlighting the best matches worthy of your attention and money!

Learn more about Value Betting or pick your sport and check out the basic analysis with a month’s free trial below! 👇
“The interface is great and showing the value threshold is extremely useful in decision making”
Our premium service builds on our Value Betting and takes all the decision making out of your hands. By combining league-specific data with a proven mathematical strategy, we tailor recommendations for every match, helping you maximise potential returns while effectively managing your risk ⚖️.
Our algorithm determines the optimal percentage of your pot to bet on each match. This ensures your stake size is proportionate to the odds and the probability of success 📈.
It’s not just about placing bets—it’s about placing the right bets, at the right stakes 🎲.
Winning is great, but keeping your winnings is better. The league-optimised Kelly Criterion prioritises sustainable growth and protects your bankroll, helping you stay ahead in the long run 🕒.
With our approach, you can bet smarter, take calculated risks, and feel confident that your decisions are grounded in data and strategy.

Learn more about the Kelly Criterion and optimal stake sizes, or pick your sport and get a month’s free trial to check out the premium analysis below! 👇
“As someone who gambles occasionally on bigger sporting occasions, I have found the analysis a very helpful tool for spotting value.”
Unbelievably … yes!
Take a look at our up-to-the-minute success of our Basic and Premium Analysis since August 2024.
Yes, you’re absolutely right – it is. I’ve checked, checked and checked for mistakes but it seems to be right. We’re currently getting vetted by the Smart Betting Club so watch this space.
Generally the Basic Analysis performs as might be expected for a normal tipster, but the Kelly is our real secret sauce.
By ensuring your stake size is proportionate to the odds and the probability of success, it prioritises sustainable growth and protects your bankroll, helping you stay ahead in the long run.
Whether you're betting for fun or aiming for profit, our tailored analysis gives you the edge you need. From simplifying thousands of matches and uncovering the best opportunities, to providing data-driven strategies for consistent success, we’ve got something for everyone.
With proven results across football, rugby, and baseball, and a track record of success worldwide, there’s no better time to join. Choose your plan - Value or Premium - and your sports of choice, and start betting smarter today.
It’s your turn to bet more confidently, enjoy more, and succeed like never before.
Please gamble responsibly. If you are doing this to make a quick profit, or looking for guaranteed winners, this is not the thing for you. Don't gamble what you are not prepared to lose, and don't come crying to us if your bet doesn't come off - we cannot guarantee any returns. After all, this is sport - and that's why we love it!
For our full legal disclaimer see here.
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